Green background with white text reading 'it mania agency' and 'EST 2016'

your strategic partner in digital relevance

We’re a boutique, high-touch social media agency based in Boston and NYC, built for brands and subject matter experts who want more than just posts, they want presence. We embed ourselves into your team, take ownership of your digital storytelling, and deliver scroll-stopping content.

From real-time event coverage and influencer marketing to full-scale social media management, we blend creative firepower with strategic precision, helping you stand out, stay relevant, and build a brand people can’t stop talking about.

core services

A woman with brown hair pulled back into a bun, wearing sunglasses and a black blazer, taking a photo with her smartphone of a glass of colorful drink with fruit garnishes, against a cityscape of tall buildings.
Green-lit sign displaying the message "I AM CONFIDENT" in large, bright letters, with laser lights and meeting room background in a modern space.
A woman sitting by a large window overlooking a city skyline, holding a coffee cup, with tall modern buildings in the background.
A view of the Empire State Building through city office windows
A woman in a hat and loose clothing walking along a sandy beach with footprints, with a windmill and some buildings on a hill in the background.

as your outsourced social media professional, we handle the heavy lifting of creating and posting content.

Think of us as your built-in social media powerhouse, crafting, posting, monitoring, and keeping your brand ahead of the curve. No cookie-cutter solutions, no confusing jargon, just strategies that fit your goals and a team that works with you like an extension of your own.

Ready to transform your social media game?

clients & collaborators

#Instagram just launched #blend Before we get too excited... Remember IGTV? Guides? That short-lived Shops tab? 🪦 All hyped. All quietly retired. Will Blend break the cycle, or just blend into the background? 👀 Hit or Fluke? Drop your vote. ⬇️
POV: You stopped treating influencer marketing like a nice-to-have—and started using it as your biggest brand growth engine. In Q1 alone, we secured the following for our hotel client: ✨ 140K+ video views (40% from just one Reel) ✨ 30% jump i
  • Colorful abstract letters A and I with swirling patterns, standing on a pink surface against a gradient background of purple, blue, and pink.

    Major Social Media Shifts as Q1 Closes. Here's What To Know!

    April closed out Q1 with major social media shifts. From Meta’s AI-powered ad updates to the continued dominance of short-form video and the evolution of creator partnerships, this recap breaks down what changed and how you should respond.

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  • A woman with light brown hair tied in a bun, wearing glasses and a black blazer, taking a selfie with a phone on a rooftop with a cityscape of tall office buildings in the background. She is holding a glass with a colorful cocktail garnished with berries.

    Influencer Marketing Case Study

    Small to mid-sized brands are using influencer marketing in 2025 to drive real results. Here’s our proven 90-day case study.

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  • Three people sit around a laptop on a pink chair, viewing images of buildings, a bicycle, and artwork on the screen. One person is taking notes in a notebook, and another has a hand on their stomach.

    2025 Marketing Must-Know Trends

    Top 10 Marketing Trends for 2025: Data-Driven Strategies Every Business Should Know

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  • Group of young people laughing and working on laptops together in a library or classroom with bookshelves in the background.

    Social Media In 2025

    The Future of Social Media: Top Trends Every Business Should Watch in 2025

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  • Futuristic digital representation of the letter 'A' in neon blue with electronic circuits and glowing points on a dark technological background.

    AI & Social Media

    Mastering the Social Media Game: Your Guide to Supercharging Strategy with ChatGPT

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  • Decorative arrangement on a table with a white vase holding three pastel-colored pom-pom flowers, and a wooden bowl filled with various skincare or cosmetic bottles, with shadows of the flowers casting on the wall behind.

    Instagram For Business

    Do's and Don'ts When Using Instagram for Business

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  • Woman applying makeup while recording a video in a cozy living room with a ring light.

    Social Media Content

    Is Content Really King? Here Are 5 Things to Keep in Mind When Strategizing Your Social Media Content

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  • Close-up of a smartphone screen showing app icons for TikTok, Spotify, and Galeria with a dark background.

    TikTok Ban In The U.S.

    TikTok's Potential U.S. Ban: What This Means for Creators and the Digital Landscape

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what they say about us

  • Logo with large blue letters M and P, smaller text M2-P2.com, chemical structure sketch, and molecular formula for methylphenidate.

    "Working with it mania agency has been one of the best decisions we’ve made for our brand."

    Didi has been with us for just over a year now, and in that time, she’s become so much more than just our social media manager, she’s truly an essential part of the M2-P2 team.

    From day one, Didi has given us 110%. Her dedication, creativity, and deep understanding of the ever-evolving social media landscape have helped us not only grow our social media presence but have also strengthened our overall brand awareness. She’s helped us navigate trends, refine our messaging, and consistently produce high-performing content that resonates with our audience.

    Didi doesn’t just manage our social media, she elevates it. Her work ethic, reliability, and passion for what she does make her an absolute joy to work with. We genuinely don’t see her as an outside agency, but as a vital, trusted team member.

    I highly recommend Didi and it mania agency to any brand looking to grow their digital presence with someone who truly cares about your vision and success. We’re incredibly grateful for her contributions and can’t wait to see where we grow together next.

    M2PoweredPartners

  • A man smiling on a beach holding a package of dates labeled 'Hot Dates'. He is wearing a hoodie under a jacket, with the ocean and mountains in the background.

    “Edit has been an integral part of the team since day 1."

    I’d recommend her to anyone looking for help in starting their digital marketing efforts or looking to take their brand to the next level.

    Robbie Madfis Founder, Hot Date Kitchen

  • A woman with long brown wavy hair, light skin, and subtle makeup, smiling slightly, against a white background.

    "We had an incredible experience working with Edit and it mania agency on our digital marketing efforts."

    Blerta Ferra

    Head of Business Development Ferra&CO

  • Stylized bird perched on the letter M

    “Thank you so much for sharing this all with me! we are all very pleased with the collaboration and it was a pleasure working with you.”

    Jana Berkowitz

    Account Coordinator at NJF PR

  • Upside-down logo with the letters 'DW' in black on a white background.

    “Really good choice Of photos in this collaboration, love your photos!”

    Victor Steen

    Social Commerce Coordinator at DW