Didi Vukatana, Founder & Strategist
Founder of it mania agency since 2016, she is a healthcare digital marketing leader who sets the strategy for every program and stays hands-on in the work.
Why I started it mania agency
I’m Edit Vukatana, though pretty much everyone calls me Didi. I started it mania agency in 2016 with a hunch that brands needed one partner who could handle the strategy, the content and the relationships, instead of handing pieces to five different specialists.
Today that means two things. We cover events live, so the speakers, the guests and the best moments reach those who could not attend. And we manage social media end to end for healthcare, biotech and tech companies and their executives, from the first analysis to the monthly results report.
Since then we’ve delivered more than 700 campaigns for over 90 brands and built a combined community of more than 3 million people.
I also worked in-house at a regulated medical device company, and that experience shaped what I want this agency to stand for. It solidified my desire, and my devotion, to stay in healthcare and to serve companies with solid missions behind their work.
Today I lead strategy at it mania agency and stay hands-on in the work, from the plan to the camera on site. Outside client work, I sit on the board of Fashion Fights Cancer.
I studied in Vienna, which taught me that efficiency and beauty aren’t opposites. You can have both if you pay attention, and that’s the attention I bring to every brand we work with.
- 2016Agency founded
- 700+Campaigns delivered
- 90+Brands served
- 3M+Combined community
Common questions
Who is behind it mania agency?
Edit “Didi” Vukatana is the Founder & Strategist of it mania agency, a Boston-based agency she founded in 2016 that covers conferences and events on social media and manages social media, community and influencer programs for healthcare, biotech, medtech and tech teams in Boston, New York and New England.
What is the founder’s healthcare background?
She worked in-house at a regulated medical device company, and that experience solidified her commitment to healthcare and to serving companies with solid missions.
Who delivers the work?
Each engagement is led by the founder, who sets the strategy, is hands-on in the work, including on site at events, and approves everything that goes out, using AI tools for speed and a strategist review for quality and compliance.
Let’s talk about what’s coming up
An event, a launch, or a social presence that needs a plan. Book a discovery call and we’ll start there.