Digital marketing services for healthcare, biotech and tech teams
Event coverage leads, with social media management, community management, influencer and creator partnerships, paid social ads, tracking and reporting, and audits behind it. Each engagement is led by our founder, and every service is planned around your review process.
Conference & event social media coverage
Who it’s forConference organizers and associations, and healthcare, biotech, medtech and tech companies hosting or exhibiting at events in Boston, New York and New England.
We plan the coverage with you ahead of time, capture the keynotes, the guests and the best moments as they happen, and turn them into a month of posts for everyone who could not attend.
What you get
- Pre-event content that introduces your speakers
- Live posts and stories of the moments that matter
- Keynote and speaker quotes, short video clips and photos of the guests
- A recap after the event, ready for your review
- A post-event content pack with about 30 days of posts
Community management & organic growth
Who it’s forBrands and organizations with an audience that deserves a reply, and teams that want steady organic growth without adding headcount.
We follow your response guidelines, escalate anything sensitive to your team, and report on what’s growing each month.
What you get
- Daily engagement handled
- Community growth tactics
- A monthly growth report
Influencer & creator partnerships
Who it’s forHealth brands and companies launching a product, a program or an event that needs trusted voices behind it.
We source creators and experts who fit your audience, manage each partnership from first contact to published post, and make sure every post carries the right FTC disclosure. You approve each creator before anything is signed. Our Concorde Hotel New York influencer event in February 2024 reached 3.27 million people.
What you get
- Creator and expert sourcing
- Partnership and campaign management
- Your approval of each creator before anything is signed
- FTC-compliant disclosure on every post
- Creator content prepared for use in your ads
- Results reporting
Paid social ads on Meta and TikTok
Who it’s forHealthcare, biotech, medtech and technology teams, health brands and founders who want paid reach behind an event, a launch or a program, and a clear account of what the budget produced.
We set up and manage your Meta (Facebook and Instagram) and TikTok ad accounts, plan the messages and test them, and check the ad wording against each platform’s advertising rules, which are stricter for health topics, and against your own review process. You approve the ads before they run, and we report on what the spend produced.
What you get
- Meta and TikTok ad account setup
- Ad messages planned, written and tested
- Wording checked against platform advertising rules and your review process
- Audience targeting and budget management
- Reporting on what the spend produced
Tracking & reporting setup
Who it’s forTeams that want a clear view of where visits, sign-ups and inquiries come from, and what each channel contributes.
We set up analytics and conversion tracking on your website and ad accounts, working with your website developer where site changes are needed, and test it before any budget is spent. Your team then gets a private reporting page with your key numbers, and a short weekly or monthly update that explains what changed and what to do next.
What you get
- Analytics and conversion tracking, set up and tested
- Meta and TikTok tracking connected to your website
- A private reporting page for your team
- A weekly or monthly update with findings and recommendations
Social media audit & 90-day plan
Who it’s forTeams that want a clear, outside view of their channels before they invest more time or budget.
We review your channels and your competitors, then walk you through what to keep, what to stop and what to start in the next 90 days.
What you get
- A fixed-fee review of your channels
- A competitor review
- A clear 90-day plan
What clients say about working with us
“Working with it mania agency has been one of the best decisions we’ve made for our brand.”
“We genuinely don’t see her as an outside agency, but as a vital, trusted team member.”
“Edit has been an integral part of the team since day 1.”
“I’d recommend her to anyone looking for help in starting their digital marketing efforts or looking to take their brand to the next level.”
“We had an incredible experience working with Edit and it mania agency on our digital marketing efforts.”
“Thank you so much for sharing this all with me! We are all very pleased with the collaboration and it was a pleasure working with you.”
Working with us
How is pricing set?
Each engagement is scoped to your objectives, schedule and deliverables, and quoted individually. The social media audit is a fixed fee. After a discovery call, we send a tailored quote.
Who does the work?
Each engagement is led by our founder and strategist, who sets the strategy, is hands-on in the work, including on site at events, and approves everything that goes out, using AI tools for speed and a strategist review for quality and compliance.
Do you follow healthcare content rules?
Yes. We make no medical claims or off-label claims, share no identifiable patient details without written consent, add FTC disclosures to influencer and testimonial content, and leave time for your medical, legal and regulatory review.
Can we start with just one event or one month?
Yes. You can start with a single event or an audit and add ongoing social media or community management later.
Not sure which service fits?
Book a discovery call. We’ll ask about your goals and recommend where to start.
Social media management
Who it’s forHealthcare, biotech, medtech and technology companies, and the executives, physicians and founders who lead them, who want a steady, credible presence on the platforms their audience uses.
We begin with an analysis of your landscape, channels, audience and tone of voice, then conceptualize, plan, create, edit and publish your content, each piece sent to you for approval first. LinkedIn is one of the platforms, and a specialty for healthcare leaders.
What you get