The M Factor: Conversations on Main Street
Event coverage at Landmark.
Event coverage for regulated fields
Social media coverage for medical and biotech conferences
“Our conference gathered the people who shape our field. Those who could not attend should see what happened.”
Medical and biotech conferences bring together the speakers, clinicians and leaders who move a field forward. We capture the keynotes, the conversations and the guests as they happen, and share the best moments with those who could not attend, planned around your medical, legal and regulatory review.
Who it’s for
Organizers, associations, exhibitors and sponsors
Teams that host, sponsor or exhibit at medical, biotech, medtech and life sciences conferences, symposia and summits in Boston, New York and New England.
Coverage in a regulated field
Built around your review process
Content from a medical or biotech conference has to clear review. We plan for it from the first call, and nothing is posted until you approve it.
- No medical claims, and no off-label or unapproved claims
- No identifiable patient details without written consent
- Speaker, organizer and venue consent rules respected on site
- FTC disclosure on influencer and testimonial content
- Room for your medical, legal and regulatory review before anything is posted
What you get
Coverage before, during and after the conference
- Pre-event content. Introduces your speakers and tells your audience where you will be and why to attend.
- Live posts and stories. The moments that matter, published as they happen.
- Speaker quotes, clips and photos. The keynotes, the conversations and the people who came, captured on the floor.
- A recap after the conference. Ready for your review.
- A 30-day content pack. About a month of posts built from what we captured, so the best moments stay in view long after the conference ends.
How it works
Planned in advance, approved before it is posted
Discovery call
Tell us about the conference, the schedule, your speakers and guests, and how your medical, legal and regulatory review works.
Plan and approvals
You receive a content plan and posting schedule to approve. Anything that needs your review goes through it before the day.
On the day
We post live and publish stories, capturing the keynotes, the conversations and the guests for the weeks that follow.
After the conference
A recap, a 30-day content pack, and a results summary you can share with your leadership.
Turnaround and pricing
What to expect
Turnaround
Highlights during the event. Edited content is typically ready for your review within 48 hours. Your signed agreement sets the exact delivery schedule. Posting happens after your approval, including any compliance review your team requires.
Investment
Custom quote per event, based on days on site, number of creators and location. Travel outside Greater Boston is billed at cost and included in your written quote before you sign.
FAQ
Conference coverage questions
What is included in social media coverage of a medical or biotech conference?
Coverage runs before, during and after the conference: introductions to your speakers beforehand; live posts and stories of the keynotes, the conversations and the guests on the day; speaker quotes, short video clips and photos; a recap; and a post-event content pack with about 30 days of posts.
Can you work with our medical, legal and regulatory review?
Yes. We plan content ahead of the conference so it can go through your review, and we follow your rules on the day: no medical claims, no off-label claims, and no identifiable patient details. Nothing is posted until you approve it.
How do you handle speaker and venue rules?
We respect speaker, organizer and venue consent rules on site, and we share no identifiable patient details without written consent. We confirm how these apply to your conference when we plan the coverage with you.
Which conferences do you cover?
Medical, biotech, medtech and life sciences conferences, symposia and summits, whether you host or exhibit, in Boston, New York and New England. Events elsewhere are quoted individually.
We are exhibiting rather than hosting. Can you still help?
Yes. We cover booths, sponsored sessions and receptions as well as full conferences. Tell us the schedule and what you want people to see, and we will plan around it.
How fast is the content ready?
Highlights during the event. Edited content is typically ready for your review within 48 hours. Your signed agreement sets the exact delivery schedule. Posting happens after your approval, including any compliance review your team requires.
How is conference coverage priced?
Custom quote per event, based on days on site, number of creators and location. Travel outside Greater Boston is billed at cost and included in your written quote before you sign.
A conference on the calendar?
Tell us the date and who will be in the room. We will return with a considered plan and proposal.