Notes on social media
Perspective on platforms, content and presence, for the teams and leaders who build them.
LatestWhat Changed on Social Media in April 2025 and What It Means for You!
A rundown of April 2025 social media changes: Meta’s AI ad updates, Threads, creators, short-form video and what to prioritize in May.
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Influencer Marketing in 2025: Real Strategies, Real Data, and Why It Still Works
How small and mid-sized brands can make influencer marketing work in 2025, with lessons from a 90-day campaign for a boutique hotel client in NYC.
2025 Marketing Trends: The Must-Know Strategies for Every Business
Marketing trends for 2025 that matter to small and mid-sized businesses, from AI to personalization, based on HubSpot’s 2025 State of Marketing Report.
The Future of Social Media: Top Trends Every Business Should Watch in 2025
The 2025 social media trends that matter to small and mid-sized businesses, based on the Sprout Social Index and HubSpot’s 2025 Marketing Report.
TikTok's Potential U.S. Ban: What This Means for Creators and the Digital Landscape
What a potential U.S. TikTok ban could mean for creators and businesses, what happens if the platform is banned, and how to prepare.
Unspoken TikTok Rules
The unspoken rules of TikTok for businesses and creators: be authentic, join trends, keep videos short and engage with your audience.
Do's and Don'ts When Using Instagram for Business
The do’s and don’ts of using Instagram for business: show your brand’s personality, engage with your audience and avoid over-promoting.
Should You Have a Facebook Account Although It Might Sound Outdated?
Why your business should be on Facebook: a broad audience and ad targeting tools, even if the platform feels outdated.
5 things to keep in mind when creating social media content
Five key considerations for your social media content strategy, including audience focus, consistency and visual appeal.
Mastering the Social Media Game: Your Guide to Supercharging Strategy with ChatGPT
Practical ways to use ChatGPT in your social media marketing, from automating content creation to generating ideas and captions.
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