Frequently asked questions
Scope, timing, review and approvals, and how we work. If your question isn’t here, send it to us.
What you get
What is it mania agency?
it mania agency is a Boston-based social media agency founded in 2016. It covers conferences and events live on social media, and manages social media, community and influencer programs for healthcare, biotech, medtech and technology organizations in Boston, New York and New England.
What does conference and event social media coverage include?
Coverage runs before, during and after the event: introductions to your speakers beforehand; live posts and stories of the keynotes, the conversations and the guests on the day; speaker quotes, short video clips and photos; a recap; and a post-event content pack with about 30 days of posts.
What does social media management include?
It begins with an analysis of your landscape, channels, audience, brand and tone of voice. From that we build the strategy and a monthly plan, then create, edit and publish the content, with each piece approved by you first, and report on results every month. Nothing is published without your approval. LinkedIn is a specialty within this service, particularly for healthcare leaders.
What do community management, influencer campaigns and the social media audit include?
Community management: daily engagement handled, community growth tactics and a monthly growth report. Influencer campaigns: creator and expert sourcing, campaign management, FTC-compliant disclosure on every post and results reporting. Social media audit: a fixed-fee review of your channels and competitors, plus a clear 90-day plan.
Do you work beyond LinkedIn?
Yes. We manage social media across the platforms your audience uses, and cover events live on them. LinkedIn is one of those platforms, and a specialty for healthcare leaders.
What kinds of companies do you work with?
Healthcare, biotech, medtech, life sciences and tech companies, conference organizers and associations, health brands, and physicians and health founders building a personal brand.
Where do you work?
We are based in Boston and work with clients in Boston, New York and New England. Ask us about events in other cities.
Investment and timing
How is event coverage priced?
Custom quote per event, based on days on site, number of creators and location. Travel outside Greater Boston is billed at cost and included in your written quote before you sign.
How is social media management priced?
Each engagement is scoped individually, based on how many people, pages and platforms we manage and how many posts you need each month. After a discovery call, we send a tailored quote.
How is pricing set?
Each engagement is scoped to your objectives, schedule and deliverables, and quoted individually. The social media audit is a fixed fee. After a discovery call, we send a tailored quote.
How fast is the content ready?
Highlights during the event. Edited content is typically ready for your review within 48 hours. Your signed agreement sets the exact delivery schedule. Posting happens after your approval, including any compliance review your team requires.
Can you cover multi-day events, or events outside Boston?
Yes. Multi-day coverage and additional locations are quoted per event. Travel outside Greater Boston is billed at cost and included in your written quote before you sign.
We are exhibiting rather than hosting. Can you still help?
Yes. We cover booths, sponsored sessions and receptions as well as full conferences. Tell us the schedule and what you want people to see, and we will plan around it.
Review and approvals
Can you work with our medical, legal and regulatory review?
Yes. We plan content ahead of the event so it can go through your review, and we follow your rules on the day: no medical claims, no off-label claims, and no identifiable patient details. Posting happens after your approval.
Does anything get posted without our approval?
No. Nothing is published until you approve it, including any medical, legal or regulatory review your team requires.
What content rules do you follow?
No medical claims and no off-label or unapproved claims; no identifiable patient details without written consent; FTC disclosure on influencer and testimonial content; and venue, organizer and speaker consent rules respected on site.
How we work, and AI
Who does the work?
Each engagement is led by our founder and strategist, who sets the strategy, is hands-on in the work, including on site at events, and approves everything that goes out, using AI tools for speed and a strategist review for quality and compliance.
Who covers the event on the day?
The strategist who plans your coverage is on site with your speakers and guests, so the person who shapes the plan is the person in the room.
Do you use AI?
Yes, for speed on drafts, research and reporting. A human strategist reviews everything that goes out, and we build in your compliance review wherever you need it.
Does AI replace the people on site at our event?
No. Coverage on the day is delivered in person. AI helps before and after the event, with drafts, research and reporting.
Getting started
How do I get started?
Book a discovery call or send a message through the contact page. Tell us about the event or the channels, your audience, and how your review process works, and we reply with next steps.
Can we start with just one event or one month?
Yes. You can start with a single event or an audit and add ongoing social media or community management later.
What happens after I send the contact form?
We read every message, check that we are a good fit, and reply with a link to book a discovery call.
Still have a question?
Book a discovery call and ask us directly. We will tell you candidly whether we are the right fit.