Social media management for healthcare, biotech and tech companies and their executives
“Our audience wants to hear from us. We want to show up for them consistently, in a voice they recognize and trust.”
We begin with a thorough analysis of your landscape, your channels, your audience and your tone of voice. From there we conceptualize, plan, create, edit and publish your content, each piece approved by you first, so your company and the people who lead it show up consistently on the platforms your audience uses.
Companies, and the leaders behind them
Healthcare, biotech, medtech and technology companies, and the executives, physicians and founders who lead them, who want a steady, credible presence on social media. Based in Boston, serving Boston, New York and New England.
A complete process, from analysis to monthly reporting
- A thorough analysis. Your landscape and competitors, the channels you are active on, your audience, and your brand and tone of voice.
- A content strategy and monthly plan. Themes, formats and a calendar built from that analysis, which you approve before the month begins.
- Content created and edited for your people. Written and produced for your company, your executives and your physicians, each in their own voice.
- Approval, then publishing. Every piece is sent to you first. Once you approve it, we publish it on the right channels.
- A monthly results report. What was published and how it performed, in a form you can share with your leadership.
Your company, and the people who lead it
Your company
A consistent presence for your brand on the platforms your audience uses: what you are building, who you serve, and the events and milestones worth sharing.
Your leaders
Executives, physicians and founders are often the most credible voices a company has. We write for them in their own voice, with LinkedIn as a specialty for healthcare leaders.
Analyze, plan, create, report
Discovery and analysis
We learn who needs to be visible and how your review process works, then analyze your landscape, competitors, channels, audience, branding and tone of voice.
Strategy and plan
We turn the analysis into content concepts, themes and a calendar. You approve them before anything is created.
Create, approve, publish
We create and edit the content in each person’s voice and send it to you. Nothing is published until you say so.
Report and refine
A monthly report on what went out and how it did, and what we would change next month.
Built around your review process
Our founder has worked inside a regulated medical device company, so we know how review works.Read the founder’s background.
- No medical claims, and no off-label or unapproved claims
- No identifiable patient details without written consent
- FTC disclosure on influencer and testimonial content
- A monthly calendar planned to leave room for your medical, legal and regulatory review
We use AI tools for speed on drafts and research, and a human strategist reviews everything. How we use AI.
Social media management questions
What does social media management include?
It begins with an analysis of your landscape, channels, audience, brand and tone of voice. From that we build the strategy and a monthly plan, then create, edit and publish the content, with each piece approved by you first, and report on results every month.
Which platforms do you manage?
The platforms your audience uses, chosen from the analysis of where your audience is and agreed in your plan. LinkedIn is a specialty, particularly for healthcare executives and companies, and we also work on other platforms where your audience is.
Can you write for our executives and physicians?
Yes. We learn how each person speaks and what they want to be known for, write in that voice, and revise until they are comfortable putting their name to it. Nothing is published until you approve it.
How is social media management priced?
Each engagement is scoped individually, based on how many people, pages and platforms we manage and how many posts you need each month. After a discovery call, we send a tailored quote.
Does anything get posted without our approval?
No. Nothing is published until you approve it, including any medical, legal or regulatory review your team requires.
Can you follow our compliance rules?
Yes. We make no medical or off-label claims, include no identifiable patient details without written consent, and plan the monthly calendar so there is time for your review.
Do you also cover our events?
Yes. Event coverage and social media management work together: the moments we capture at an event, from the keynotes to the guests, keep your channels active for weeks afterward.
Who should be more visible?
Tell us about your company and your leaders. We will return with a considered plan and proposal.